Seduce your primary cells with Lonza’s BulletKit® Media

50% off one kit of BulletKit® Media until 14th of February**

A match for your primary cells

Primary cells aren’t cell lines—so why treat them the same? Classical media often fall short in supporting growth and preserving phenotypic markers. Switching from classical media to specialty formulations minimizes variability and streamlines your transition from cell lines to primary cells.

With specialty media like Lonza’s BulletKit® Media get the consistency and robust support needed for primary cells and confidently advance your research.

For a limited time, get 50% off one of these popular BulletKit® Media and see for yourself!*

How to claim your 50% off**

For a limited time only, you can enjoy 50% off Lonza BulletKit® Media when you order through our eShop.**
Here's how to claim your discount:
  1. Fill out the short form to request your exclusive coupon code.
  2. Apply the coupon code during checkout on our eShop.
  3. Complete your order before February 14th to redeem the offer!


Find your cells’ perfect match

Our primary cells thrive when used exclusively with our appropriate corresponding media and reagents, and the recommended storage and use protocols are followed.

Find the right media for your primary cells by browsing the Primary Cells and Media List.




**Only valid only on orders placed on bioscience.lonza.com by customers in the United States, Canada and select countries in the EU and as long as stocks last. Coupon code can be used one-time only for the purchase at 50% off list price of one Lonza BulletKit® Media per customer. Orders must be received no later than February 14th, 2026. Offer cannot be combined with any other promotions, discounts or offers. If you return any part of the purchase that affects eligibility for the discount, the discount may be reversed or adjusted. Offer void where prohibited, licensed, or restricted by federal, state, provincial, or local laws or regulation or agency/institutional policy. We reserve the right to modify or terminate this promotion at any time. Coupon has no cash value.

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